BEN CADWELL
ART DIRECTOR
LOS ANGELES, CA

TRAVEL AS
YOU ARE.

I had the privilege as an intern to work on Orbitz's award winning travel campaign, Travel As You Are. An initiative. and campaign that spoke to the underserved community of LGBTQIA+ travelers.
The campaign 'Travel As You Are' set out to create change in the travel industry by making sure LQBTQIA+ travelers' voices were heard.
As an intern, my job was to promote & sustain the campaign on social. Providing useful travel information and educational encouragement for safe travel to destinations around the world.
Repurposing brand assets from the campaign's hero video. I made purposeful digestible bite sized content that created a safe space for travelers and general awareness for LGBTQIA+ travelers around the world.

The sweet spot was to create content that was reenforcing the original campaign's goal, of making the world a safer and more aware place for LGBTQIA+ travelers.

AWARDS

Webby Awards Winner
Shorty Impact Award For Long Form Video
Shorty Impact Award For Best Use of Video
Shorty Impact Award For Best in Hospitality and Travel
Campaign US Big Awards Travel Campaign of The Year

THE TEAM

GCD:                               Brad Jones
Creative Director:        Lauren Fodero
ACD:                                Brian Leech
Senior AD:                     Summer Schnieder
Junior Copywriter:      Cecilia LeBus
Designer:                       Ben Cadwell
Art Director:                  Ben Cadwell