BEOREGON

* experiential design, installation design, brand awareness

Highlighting similarity through sport and spirit.

2019-20

Objective:

BEOREGON is the University of Oregon's Diversity & Inclusion program based inside the athletic department dedicated to telling the stories of the diverse athletes and creating commonality through sport. The objective of the project was to create awareness and educate the University of Oregon campus and greater Eugene area that together we are not separated by constructs but connected by the colors we choose to root for on gamely.

Idea:

Create an interactive installation to debut at the nation's number one Women's Basketball team, the Oregon Ducks. The installation allowed fans to interact with the brand in a tangible way by educating attendees on the importance of diversity & inclusion in sport. My primary responsibility was the formation and creation of an installation that lived on campus for a full calendar year.

Results:

Debuted at the sold out 17,000 #1 University of Oregon's Women's basketball game vs#7 Stanford and was shown for a brief clip on ESPN Sportscenter. Soon after the display debut, BEOREGON was awarded the number one NCAA Diversity and Inclusion program in the country.
TEAM:
Art Director: Ben Cadwell
Copywriter: Elise Rasmussen
Designer: Brad Smith
Strategy: Ethan Aliste & Kelly Gitre