We've all heard the noise of who and what Android users are. Our mission was to create a new cultural foothold for Android. A new look, a new feel for us to define, rather than the voices of others.
We portrayed Android users as cool, confident and as creative as anybody. As we challenged the brand to Shoutout to the legend, Kaito. For directing this wonderful shoot.
take a bold step in an unknown direction.
Here are the results.